The V8 Masters series offers a unique opportunity for a series sponsor.  With 9 races at home and two away races (one at Kyalami later in 2016) the series offers potential sponsors, TV and visual exposure.  The fact that the drivers are all over 40 also allows for a premium brand exposure concomitant with exclusivity and a certain lifestyle.

The series is very competitive with all cars being prepared by one team, leaving the drivers to fight for their points during the races.  The participation in the televised Extreme Festival series currently offers TV exposure.  Ongoing television coverage and countrywide marketing opportunities could result from a dedicated monthly program which could quite easily cover only the V8 Masters series.